Ismael Monzón

Digital Product Manager

Talking about working with metrics at the Oracle Responsys Customer User Forum

A few months ago, I had the opportunity to join an interview as part of the Oracle Responsys Customer User Forum. Hosted by Christina Craver, the event’s goal was to highlight the impact reacting to your customers’ micro-moments has on… Seguir leyendo →

«Inspired», the essential book for product management people

If you are interested in a topic, you will find a “The best topic books” list sooner or later. And when you find it repeatedly included in these shortlists, you (or at least me) start to think that I must… Seguir leyendo →

Interviewed at DigginTravel Podcast: My journey at Air Europa

I am not 100% sure about how I met Iztok Franko, but I know I started to follow him a few years ago, after joining Air Europa. I did it because he shares a lot of interesting resources about the… Seguir leyendo →

E-Show Barcelona: Cómo mejoramos la experiencia digital en Air Europa

Dentro del E-Show Barcelona, el pasado 8 de marzo tuve la oportunidad de compartir mi experiencia optimizando los productos digitales de Air Europa dentro de la charla “QUANTUM METRIC: Las claves de AirEuropa para diseñar una experiencia digital”.  Con el… Seguir leyendo →

Digital products big launches. Learning and a reflection about testing

We have finished the renewal of all Air Europa’s digital products in the last few weeks. It is a complex ecosystem: we have a responsive website as well as two apps (Android and iOS), all of them available on 24… Seguir leyendo →

Producto y Marketing Digital en aerolíneas: mi paso por Digital Retailing Masterclass

Hace unos días pude hacer una escapada a Londres para asistir al evento Digital Retailing Masterclass, un conjunto de conferencias sobre marketing, datos y productos digitales en el sector aéreo. Organizado por Iztok Franko, fundador de Diggintravel (una consultora especializada… Seguir leyendo →

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