I switched my last hour of the day routine last January. After reading a few tales to the kids, instead of lying on the sofa and checking the mobile phone with tv noise in the background, I go directly to… Seguir leyendo →
When I talk with other product managers, I have sometimes detected that they are not so accustomed to using metrics as I do. Obviously, it does not happen in all cases, but I thought it may be a good idea… Seguir leyendo →
A few months ago, I had the opportunity to join an interview as part of the Oracle Responsys Customer User Forum. Hosted by Christina Craver, the event’s goal was to highlight the impact reacting to your customers’ micro-moments has on… Seguir leyendo →
If you are interested in a topic, you will find a “The best topic books” list sooner or later. And when you find it repeatedly included in these shortlists, you (or at least me) start to think that I must… Seguir leyendo →
I am not 100% sure about how I met Iztok Franko, but I know I started to follow him a few years ago, after joining Air Europa. I did it because he shares a lot of interesting resources about the… Seguir leyendo →
Dentro del E-Show Barcelona, el pasado 8 de marzo tuve la oportunidad de compartir mi experiencia optimizando los productos digitales de Air Europa dentro de la charla “QUANTUM METRIC: Las claves de AirEuropa para diseñar una experiencia digital”. Con el… Seguir leyendo →
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