A few months ago, I had the opportunity to join an interview as part of the Oracle Responsys Customer User Forum. Hosted by Christina Craver, the event’s goal was to highlight the impact reacting to your customers’ micro-moments has on your business.
After Oracle’s hosts commented some tips about how to define the KPIs or set up and pull the right metrics, I shared my experience about working with metrics so as to improve digital campaigns in future.
We discussed the approach I take to measure the success of the campaigns, what the difference is between reporting for business and reporting for optimizing, or some interesting points when you are starting to outline your campaigns.
I was quite nervous at the interview. Honestly, I am not used to being interviewed, and it was in English (extra point!). However, Christina did a great job keeping everything under control. I hope my answers helped the attendees to improve their results.