This article was originally published on Shifta’s blog, an online school where I teach Product Management and Marketing. For a long time, the digital mantra was clear: growth first and think about revenue later. This mindset, consolidated in the 2010s… Seguir leyendo →
A couple of weeks ago, I had the honour of being interviewed by Iztok Franco in his DigginTravel podcast. We talked about the current goals and challenges in my current position at Air Europa, including building a team and setting… Seguir leyendo →
A few days ago, I was talking with a couple of people about differences between countries. All of us probably know that, especially between the most well known countries, there are obvious differences in people’s character, lifestyle, meals, language and… Seguir leyendo →
I switched my last hour of the day routine last January. After reading a few tales to the kids, instead of lying on the sofa and checking the mobile phone with tv noise in the background, I go directly to… Seguir leyendo →
When I talk with other product managers, I have sometimes detected that they are not so accustomed to using metrics as I do. Obviously, it does not happen in all cases, but I thought it may be a good idea… Seguir leyendo →
A few months ago, I had the opportunity to join an interview as part of the Oracle Responsys Customer User Forum. Hosted by Christina Craver, the event’s goal was to highlight the impact reacting to your customers’ micro-moments has on… Seguir leyendo →
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